Customer Interview Question Framework
Structured customer interview script for product discovery with follow-up guidance
Generate a structured customer interview script for [PRODUCT/FEATURE] discovery.
## Pre-Interview (2 min)
- Rapport building questions
- Permission to record
- Set expectations for length and format
## Context Setting (5 min)
1. Tell me about your role and what a typical day looks like.
2. What tools do you currently use for [DOMAIN]?
3. How long have you been doing [ACTIVITY]?
## Problem Exploration (15 min)
4. Walk me through the last time you [DID THE THING]. What happened?
5. What was the hardest part about that?
6. How did you work around that challenge?
7. How often does this problem come up?
8. What does this problem cost you? (time, money, frustration)
## Solution Validation (10 min)
9. If you could wave a magic wand, what would the ideal solution look like?
10. [Show prototype/concept] What's your first reaction?
11. What would make you switch from your current approach?
12. What concerns would you have about using something like this?
## Wrap-Up (3 min)
13. Is there anything I should have asked but didn't?
14. Who else should I talk to about this?
**Interviewer Notes:**
- Listen for emotions, not just facts
- Follow up with "Tell me more" and "Why?"
- Note body language and hesitations
0